As 2026 begins, small businesses across Chicagoland are adjusting expectations after a year defined by economic uncertainty, according to new survey data from the UIC Business Institute and the Chicagoland Chamber of Commerce.
The survey shows optimism has cooled compared with last year. Fewer small business owners expect growth over the next 12 months, while nearly half anticipate flat or weaker performance. In contrast, 2024 was marked by stronger post-pandemic momentum and easing supply chain pressures.
The shift reflects realism rather than retreat. Respondents cited ongoing challenges such as inflation, labor costs, and uncertain consumer demand, while expressing confidence in their ability to adapt. Instead of aggressive expansion, many businesses are prioritizing stability through incremental improvements, including refining existing offerings, strengthening customer relationships, and increasing marketing efforts.
Workforce plans remain conservative. Most owners expect staffing levels to stay steady in 2026, pointing to continued hiring challenges and higher wage costs. Layoffs are not widely expected, but the appetite for adding new employees has declined.
Access to capital remains a key concern. Business owners identified grants as the most desired funding source, followed by lines of credit and traditional loans, reflecting caution about taking on additional debt. Additional funding would primarily be used for marketing, technology upgrades, and operational efficiency.
The findings suggest a local economy settling into a period of cautious adjustment rather than rapid growth or contraction. For policymakers, the survey underscores the importance of targeted support to help sustain neighborhood businesses as economic uncertainty continues into 2026.
Small businesses across the region are entering the year with measured confidence—focused on resilience, adaptability, and steady progress rather than bold expansion.
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