Trump Names Joe Gebbia to Lead National Design Studio
Airbnb co-founder Joe Gebbia said on Aug. 23 it would be an honor to redesign thousands of U.S. government websites after he was appointed as President Donald Trump’s new design chief. Trump tapped the 44-year-old designer and entrepreneur to spearhead a new “National Design Studio,” tasked with making federal online services more efficient and easier to use.
Gebbia graduated from the Rhode Island School of Design with degrees in graphic design and industrial design and completed business coursework at Brown University and MIT. He also founded Samara, which offers modular housing units, and earlier this year joined the Department of Government Efficiency (DOGE) to help modernize the federal retirement process.
Gebbia was appointed chief design officer after Trump signed an Aug. 21 executive order for “improving our nation through better design.” “To employ the most talented designers of our generation to serve their country, the Chief Design Officer shall help recruit designers and other experts from the private sector as well as other sources of expertise,” the order said. It directs agency heads to prioritize improvements to their websites, as well as their “physical sites that have a major impact on Americans’ everyday lives.”
The order also created the National Design Studio to improve the “usability and aesthetics” of federal digital services. The studio will advise agencies on reducing duplicative design costs, using standardized design on sites where people interact with the government, and “dramatically improve the quality of experiences offered to the American public.” The order gives Gebbia, his team, and government agencies until July 4, 2026, to “produce initial results.” The studio will close after three years.
“My directive is to update today’s government services to be as satisfying to use as the Apple Store: beautifully designed, great user experience, run on modern software,” Gebbia said in a post on X. “An experience that projects a level of excellence for our nation, and makes life less complicated for everyday Americans.”
White House official David Sacks said on X that Gebbia will “oversee the redesign of roughly 26,000 federal web portals, many of which are obsolete, so they better serve Social Security recipients, veterans, and all citizens.” “I will do my best to make the U.S. the most beautiful and usable country in the digital world. If you’re interested in joining me at the newly established National Design Studio (@NDStudio) on this ambitious mandate, please reach out with a link to your work. Thank you for your attention to the details,” Gebbia added.
