Apple are thinking about reducing their prices due to drop in sales

Apple boss Tim Cook has given signals that the price of their products could be dropped given the fact that the firm’s profits fell 15% in the financial reports.

Apple had put the blame slightly on the economic situation of China but Tim Cook said that they are struggling with the high prices. Another reason stated is the rise in the dollars’ value.

The executives are expecting more issues in the future as well.

But Apple are not alone in this battle as the entire smartphone shipments have dropped 5% in 2018.

The good news is that the company’s share values are getting higher with a 4% rise. Tim Cook is confident that Apple will continue to prosper despite these challenges ahead of them.

Jackson Sorbo

Managing editor of the Chicago Morning Star

Related Posts

Strategist says that biggest mistake of Tim Cook as Apple’ head is not investing in Netflix

Managing director of equity research at Wedbush Daniel Ives says that Tim Cook’s biggest mistake

US to probe Technology giants’ power

The technology giants need to be wary as the US Justice Department has announced that

Apple has excited news for the people of Chicago

Apple will initiate Ventra support in Chicago along with two other cities. Apple has been

Google Warns of Extortion Emails Targeting Executives

Google has issued a warning that hackers are targeting corporate executives with extortion emails, claiming

UK, US Sign $42B Tech Prosperity Deal

The United Kingdom and the United States have finalized a landmark technology pact valued at

Chicago Fire II Loans Cassano to FC Lugano

Chicago Fire FC II has confirmed that forward Claudio Cassano will join FC Lugano on

OpenAI May Launch GPT-5 in August

OpenAI is on track to launch its next-generation artificial intelligence model, GPT-5, as early as

Ice cream makers to drop artificial colors by 2028

A sweeping change is coming to America’s frozen dessert aisle. More than 90% of U.S.

Carnival Returns to Moultrie-Douglas County Fair in 2025

The excitement is building in central Illinois as the Moultrie-Douglas County Fair Board confirms the

Second Death Reported After Elevidys Gene Therapy; FDA and Sarepta Investigating

A second patient has died following treatment with Elevidys, the only FDA-approved gene therapy for