Apple boss Tim Cook has given signals that the price of their products could be dropped given the fact that the firm’s profits fell 15% in the financial reports.
Apple had put the blame slightly on the economic situation of China but Tim Cook said that they are struggling with the high prices. Another reason stated is the rise in the dollars’ value.
The executives are expecting more issues in the future as well.
But Apple are not alone in this battle as the entire smartphone shipments have dropped 5% in 2018.
The good news is that the company’s share values are getting higher with a 4% rise. Tim Cook is confident that Apple will continue to prosper despite these challenges ahead of them.