Digital the way for Salvation Army’s Red Kettle Campaign

Digital the way for Salvation Army’s Red Kettle Campaign

Salvation Army’s Red Kettle Campaign has gone digital. The director of development for the Tri-County Salvation Army based in Peoria, Rich Draeger, said that shoppers can now donate with their smartphone. This is a new addition to collecting coins and cash outside of stores. Apple Pay, Google Pay or QR code scanning can be used to donate.

“It’s an exciting time of year, it’s awfully busy for us,” Draeger said. “We’re hoping that the new technology that we’re adding will maybe attract a few more people that maybe didn’t give in the past.” Draeger also said that there will be a field communication or NFC tag on the kettle. The tag will help the smartphone to Google Pay or Apple Pay app.

This isn’t the first time the Salvation Army has ventured into technology. In the past, they tried credit card readers but that didn’t work out well in the cold Midwestern weather which made the portable batteries inoperable. So, this program was discontinued. Draeger said, “We’re cautiously optimistic that we may have an answer to some of those who do have the desire to give, but simply don’t carry cash.”

Salvation Army’s fundraising efforts are going well as Draeger says, “Depending on the size of the town, it could be your only Christmas fundraising, or certainly a very large percentage.” He added, “It’s vitally important to the programs and services that we offer, not only at Christmas, but what we offer throughout the year.”

The amount collected is utilized in different programs depending upon the area. Walmart and Salvation Army collaborated recently to help families in need. Draeger says, “Some areas you’ll find childcare centers, other areas you’ll find shelters. So, it really just depends on what the communities need.”

Staff writer for the Chicago Morning Star

Related Posts
The Consequences of Mass Shooting in Texas and Ohio
In yet another mass shooting in the U.S, the Texas City of El Paso was
Wisconsin Woman lost her hair due to the use of a conditioner
A lady was washing her hair and her hair started to fall out in clumps.
Court sentences Peoria woman to 15 months in federal prison in medical fraud case
Sue Myerscough, a US District Judge, has ordered Erica Miller, a 37-year-old Peoria woman, to
Possession of ice leads Peoria man to 15 years in prison
David A. Dodd has been sentenced to 15 years in prison. Dodd, 45-year-old, is a
JB Pritzker helps to make Peoria Innovation Hub a reality
The Peoria Innovation Hub has been launched by JB Pritzker, the governor of Illinois. Several
Man sentenced to 78 months in prison over defraud charges of $500000
Timothy J. Herman, a former McLean County man, has been sentenced to 78 months (6
IMRF Obligations discussed by Peoria County
What will be the impact of various forces on Peoria County? How will the county
CareerSpark 2019 Recap
On October 8th and 9th, the 3rd annual CareerSpark Expo was organized in which over
Greater Peoria celebrates Manufacturing Month
There is so much in Greater Peoria to celebrate in the Manufacturing Month. Greater Peoria
Peoria County Board has a new member
There will be a new member of Peoria County Board for District 5 as Brandy